Crisis will find you in the business world. Are you ready? I am not talking about a disaster recovery plan put together by your IT team. I am talking about a communication plan. A general plan of how you want to be perceived by your customers, prospects, and the general public during a time ofRead More…
Previously, we’ve demonstrated the importance of stacking your teams with the right cross-section of talent, but how well the team performs will depend on a variety of issues beyond the skill set. Factors such as their level of buy-in to your idea or the overall cultural climate of your organization will also affect performance.Read More…
You are constantly seeking ways to bring more value to your organization. A new product line, a new marketing campaign, or a new customer success strategy. Once you have determined the goal, the next step is to assemble a team who can put a strategy together and execute your plan. A team must be diverse toRead More…
Have you ever wanted to create a referral network so you did not have to spend hours cold-calling or networking to build your client base? A good referral network can dramatically drive down the cost of customer acquisition (CAC). Many think that simply profiling their prospects is the magic bullet, but understanding your target isn’tRead More…
All businesses strive to achieve what is defined as “Customer Success”. To understand this topic, we must first address what Customer Success is and what it is not. Customer Success is not customer service or customer support. Customer service/support roles are in place to merely react to a client’s immediate issue. It is theRead More…